Black Friday Sale

Saddle up. Prices are dropping.

Shop the sale

Billy Goats Country Outfitters

Shop Western wear, boots, jeans and workwear from our family-owned store in Maffra, Victoria. Explore men’s work shirts, women’s work shirts and trusted brands including Ariat, Cinch, Wrangler and Kimes Ranch.

Family of four with a horse walking in a grassy field with trees and a fence in the background.

Our Story

Billy Goats Country Outfitters is a family-owned western and country clothing store based in Gippsland, Victoria.

We specialise in durable western wear, workwear and premium brands trusted by Australian riders, farmers and country families.

From Ariat boots and western denim to reliable workshirts, our gear is built for life on the land.

About Us

Visit our Maffra store

Billy Goats Country Outfitters
76 Johnson Street, Maffra VIC 3860

Monday–Friday: 9 am–5 pm
Saturday: 10 am–1 pm
Sunday & public holidays: Closed

(03) 5145 1149 · hello@billygoats.com.au

Contact & store details