Ariat work boots on a wooden workbench

Made for country life.

Western wear, boots and everyday favourites. From our family in Maffra to yours.

Black Friday is on

Your country favourites. Better prices.

Shop the sale

Your country. Your style.

Find your favourites for workdays, weekends and everything between.

The country essentials

Good boots. Your favourite jeans. The finishing touches.

Family of four with a horse walking in a grassy field with trees and a fence in the background.

A country store. A family behind it.

We're Billy Goats Country Outfitters, a family-owned store in Maffra, Gippsland.

We bring together the boots, denim and country clothing we know and love, with a friendly face in store and Australia-wide delivery online.

Meet Billy Goats

Visit our Maffra store

Billy Goats Country Outfitters
76 Johnson Street, Maffra VIC 3860

Monday–Friday: 9 am–5 pm
Saturday: 10 am–1 pm
Sunday & public holidays: Closed

(03) 5145 1149 · hello@billygoats.com.au

Contact & store details