For rodeo arenas and sprawling farmlands

Since 1969, Tru Fragrance has been capturing the essence of the Western spirit. How does it do this? It comes naturally to a company that has been enduring the legacy of Western authenticity. Crafted through generations of trust and commitment, these fragrances embody the raw, unfiltered spirit of those who work the land and live by their own code.

Each scent tells a story of hard work, resilience, and a timeless connection to the Western way of life. Honouring tradition while embracing innovation, Tru continues to put the heart of rural America into a scent that can be enjoyed by everyone.